EP.102: Mastering the Product Game: Branding, Sales & What They Don’t Tell You w/ Madison Paige | The Ambitious Podcast
Description
Have you ever thought about starting a product-based business? Maybe you've wondered what it would take to get a product into stores, scale it into a household name, or if you should add products to your existing service-based business.
Today I'm sitting down with Madison Page, who has helped brands go from a few thousand dollars a month on Etsy all the way to landing in major retailers like Anthropologie. Madi breaks down the real difference between having a small business versus building an actual brand, startup costs, manufacturing versus handmade, and why some product businesses scale infinitely while others plateau.
We're diving into case studies like Coach (who 4x'd their stock price in two years), Liquid Death, and Scrub Daddy. Madi also shares why she's seen clients with 100,000 followers struggle to make $3,000 a month while others with 2,500 followers consistently pull in $10,000 to $15,000 monthly. The difference? Community over audience.
00:44 Introduction
05:30 Understanding Product-Based Business Tiers
09:56 Aligning Actions with Business Goals
15:26 Startup Costs and Pre-Revenue Realities
21:17 The Importance of Branding and Messaging
25:02 Differentiating Your Product in the Market
33:05 The Role of Marketing in Product Success
36:17 The Importance of Brand in Product and Service
37:20 Building Community vs. Audience
39:09 The Power of Retention and Community
49:09 Scaling and Marketing Strategies
Connect with Madi:
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